Authors Dot Ink
AUTHORS DOT INK is the podcast for message-led creators, coaches, and thought leaders who ready to write their book, and want to do it with strategy and soul.
Hosted by book coach, ghostwriter, and founder of The Luminous Press, Cate Butler Ross, each episode explores what it really takes to bring a powerful message to the page, whether you’re writing it yourself or partnering with a pro.
From behind-the-scenes publishing insights to soulful conversations with authors, creatives, and industry insiders, you’ll learn how to shape the book that only you can write, and how you can use it to grow your authority, create real impact, and become a siren-call to the people you’re here to help.
Authors Dot Ink
How to Grow Your Audience as a Guest Expert
Adding guest expert to your offer is a great way to grow your authority and get more eyeballs on your brand.
Essentially it's about collaborating with other brands with similar audiences to yours and providing content for their blogs, podcasts or even paid offers like courses, memberships and programs, in return for exposure to their warm and engaged audience.
It's a fantastic audience growth strategy that's free and much quicker than growing your own engaged audience from scratch, but there is a definite right and wrong way of going about this, and if you're not careful and really intentional about how you guest expert, at best you risk not properly leveraging an amazing opportunity, and at worst, you risk completely wasting your time.
In today's episode I'm sharing my biggest learnings of how to make the most of guest expert opportunities - which ones to take, which ones to avoid, and how to be a really great guest.
YOU WANT TO WRITE BETTER COPY & CONTENT?
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