The Content Download

Heart-Led Over Hard Sell

March 30, 2021 Cate Butler Ross Season 1 Episode 23
The Content Download
Heart-Led Over Hard Sell
Show Notes

Heart-led over hard sell is a topic very close to my heart. Because when I started out in business I took a lot of advice about the right way to do things, even though it didn’t feel good to me - but these guys were the experts and making big bucks so obviously this was how I had to do it.

And I think although it was perhaps a right of passage - you sometimes have to try things to know how you feel about them, it also kept me stalled in the starting blocks for a long time.  Because the truth is, there’s no one way to run your business, and being successful at marketing yourself online can look like many different things. And what’s most important is not that you’re using the latest cool technique or strategy, but that how you show up and serve your audience and let them know about the offers you have for them, feels good.

So if you’ve ever been told this is how you have to do it, and it feels more than just pushing you out of your comfort zone, but pushing you out of integrity or away from the way you truly want to do business as well, this episode is for you.

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