The Content Download

Writing your expert book: How to choose a topic that will grow your brand

May 25, 2023 Season 3 Episode 63
The Content Download
Writing your expert book: How to choose a topic that will grow your brand
Show Notes

You want to write be an author because you know it's a great way to position yourself as an expert, call in new opportunities and attract more clients and customers - but what should your book be about, and if you've got lots of books you could write, which one should you write first?

It's such a big decision, and can be the difference between all that time (and possibly money) spent writing your book having incredible ROI or seemingly being a bit of a waste of time...

So in this episode I’m going to share with you the 2 questions you need to ask  in order to work out what is the best topic to choose for your book!


To find out more about my group book coaching program The Soul Works Atelier go to

Sign up for my FREE MASTERCLASS: AUTHOR YOUR SUCCESS: Writing & publishing a book that will help you grow your brand HERE

[00:07:26] Choosing which book to write (or which to write first) can be challenging for a coach, creative or entrepreneur with so many things to teach. This is how I chose the topic of my first book, Soul Story.
[00:10:50] Choosing the right book topic is crucial for a strong premise and focused writing. It can take time to decide and is essential for writing success.
[00:14:18] Choosing your goal: If it's revenue, planners and journals are good for repeat purchases, and some authors have their own journals and planners. Another option is to plan to write a series like "Chicken Soup for the Soul" have also done this. But more commonly coaches, creatives and entrepreneurs are going to be writing a book with a goal of driving traffic to other services or products.
[00:16:19] Writing to market means creating content for a specific target audience. Authors write books for a dedicated readership and create content to fill gaps in the market. 
[00:21:33] A book is the most powerful tool in helping to decide if someone's services are right, based on knowing, liking, and trusting them. To determine the right topic for a book, two questions should be asked.
[00:27:11] Upcoming free masterclass for authors, landing page to be announced and new cohort for book writing program starting in September.