Sophie Callahan was a successful corporate photographer, but really wanted to be an equine photographer. When friends and family told her that wasn't a real business, Sophie worked hard to prove them wrong, leveraging the power of social media and content marketing to turn her passion into a serious business.
Today, with two small children, and no longer able to do the travelling her photography career had entailed, she now teaches a host of small businesses how they too can use content and social media to market their business's.
I absolutely loved this conversation. Sophie shares the framework she teaches her content marketing clients, the most common mistakes she sees when content isn't working and her tips on getting started with content.
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