Content is changing, and as online business owners and content marketers, one thing we know for sure is that the playing field we’re on right now is going to look very different this time next year, and probably unrecognisable in two or three.
So while it’s tempting to just keep your head down and keep doing what you’re doing (as long as it’s working of course), it’s worth remembering that those creators and entrepreneurs who keep an eye on the trends and adapt, change and tweak accordingly, are the ones who thrive through the changing environment.
So what changes do I see afoot for content in 2023 and beyond? And do they affect how we show up as content creators and leaders?
Well, with the rise of AI tech moving into communication, I believe one particular type of content is going to thrive - and if you’re not doing it already, it’s time to change how you show up, so you too can get ahead of the curve.
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